World Cup Lifts Football Podcast Listening Across Africa-Spotify : TechMoran
Summary
Spotify data shows football-related podcast listening rising sharply across Sub-Saharan Africa ahead of the 2026 FIFA World Cup. Smaller markets such as Eswatini, Angola, Madagascar, and Mozambique lead the growth, while larger markets like South Africa also show strong engagement. The trend reflects broader adoption of long-form audio as fans seek analysis, commentary, and community discussion around matches. The article positions podcasts as a growing content format alongside live sports viewing and social media.
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