The Trust Infrastructure in the Age of Fakes — Adobe’s Challenge of 'Proving Provenance' and International Standardization (Part 1)
Summary
Adobe is pushing a trust infrastructure for digital content in the age of AI-generated fakes. The article focuses on content provenance, including Adobe’s Content Authenticity Initiative and the broader C2PA standardization effort. It connects Adobe’s work to Photoshop, Lightroom, and the challenge of proving where images and media came from. The piece frames this as an industry-wide response to the rise of AI tools such as Stable Diffusion and Midjourney.
Classifications
industries
No industries detected
applications
No applications detected
AI Classifications
Labels
No AI classifications detected