Google cuts Play Store’s 30% fee after pressure from Epic and redesigns Android billing

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Google is changing the Google Play billing model and replacing the flat 30% fee with a more flexible structure. The new rules let developers use alternative payment methods and decouple billing from app distribution in Android. Google is also launching developer incentive programs that reward higher-quality apps with better pricing terms. The rollout starts next week in phases, with global expansion planned over time.

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