Making search more intuitive, boosting conversion at Dé VakantieDiscounter

▤ Summary

Dé VakantieDiscounter has improved its search experience by letting users type natural-language queries that map to existing filters. The change has lifted conversion and kept visitors on the site longer by making search more precise. The company is also experimenting with generative engine optimization, or GEO, to improve visibility in AI-driven discovery channels. To learn more about that space, it launched a minimum viable app inside ChatGPT a few weeks ago. The current focus is on learning and testing rather than immediate revenue.

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