Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance

General News

▤ Summary

Comscore announced a strategic integration that makes its Proximic contextual and ID-free predictive audience segments available natively in Amazon DSP. The partnership lets advertisers activate privacy-forward targeting across CTV, web, and mobile inventory with less friction. It is designed to help brands improve reach, performance, and measurement as identity signals become harder to use. The move also expands addressable audience options inside Amazon DSP for third-party web supply.

▥ Classifications

industries
Entertainment
applications
Anti Piracy

◇ AskAI Classifications

Labels
SaaS Shipping Software Inventory Management Software

▦ Linked Companies