Sprout Social Expands Snapchat Integration, Giving Brands a More Direct Line to Highly Engaged Audiences
Summary
Sprout Social has launched a new Snapchat publishing integration inside its AI-powered social intelligence platform. Brands can now plan, schedule, and automatically publish Stories and Spotlights to Snapchat from Sprout Social. The release is designed to simplify cross-channel workflows, improve content efficiency, and help marketers reach younger, highly engaged audiences. The company also highlights creator activation and audience insights as part of the expanded Snapchat capabilities. Sprout Social and Snap are promoting the launch with a panel at Cannes Lions.
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industries
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applications
Collaboration & Communication
AI Classifications
Labels
SaaS
Social Media Management Software
Marketing Automation
Linked Companies
Sprout Social, Inc.
$100M to $250M
Snap Inc.
$5M to $10M