How an ANSWER Audit Is Run

▤ Summary

HiBot explains how its ANSWER audit measures a brand’s visibility in AI answer engines. The process uses a four-phase workflow: questionnaire design, neutral query execution, AI-based scoring, and a prioritized report. The article emphasizes that the audit is manually run in clean sessions across multiple engines and geographies to avoid personalized results. It also positions the service as an ongoing baseline that customers can track quarter over quarter.

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