Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance
Summary
Comscore announced a strategic integration with Amazon DSP that makes Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in the platform. Advertisers can use the integration to target audiences across CTV, web, and mobile with privacy-forward activation and less friction. The launch is designed to help brands reach incremental, non-endemic audiences while maintaining performance and brand suitability. Comscore positions the offering as a way to reduce fragmentation and accelerate adoption of addressability solutions in a changing identity landscape.
Classifications
industries
Entertainment
applications
Anti Piracy
AskAI Classifications
Labels
SaaS
Shipping Software
Inventory Management Software
Linked Companies
Amazon
$1B+