Salsify Acquires B2B Ecommerce Consultancy B2X Partners
Summary
Salsify acquired B2X Partners to strengthen its B2B ecommerce strategy and expand its product experience management capabilities. The deal brings Justin King into Salsify as vice president of B2B Strategy. Salsify also gains B2X Academy, an online training platform for distributors. The move deepens Salsify’s focus on manufacturers and distributors that need richer product content across digital channels.
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Anti Piracy
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Product Experience Management Platform
Product Information Management (PIM)
Supplier Experience Management (SXM)
Linked Companies
Salsify
$100M to $250M