The silent revolution in the automotive business
Summary
The article examines how the automotive industry is changing through electrification, digitalization, and new distribution models. It highlights BMcar's early experience with an agency model for MINI and its investment in digital platforms and product specialists. The piece also notes that software, connected services, and remote updates are reshaping how vehicles are sold and supported after delivery. It emphasizes that human relationships still matter in premium automotive sales, even as the sector becomes more technology-driven.
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