Infobip celebrates its 10 years in Spain by discussing the leap of agentic AI from pilot cases to real operations
Summary
Infobip marked 10 years in Spain and its 20th global anniversary with an event in Madrid focused on the shift from pilot AI projects to real operational use. The company positioned AgentOS as its answer for agentic AI, emphasizing automation, governance, and human oversight at scale. Speakers from Google, Microsoft, Telefónica, Adobe, and Meta discussed how messaging, omnichannel engagement, verified identity, and connected customer data will shape the next phase of business communications. The article also highlights strong market adoption in Spain, with WhatsApp dominating and RCS gaining significant penetration. The main message is that AI will create business value only when it is integrated into real processes and backed by secure, connected systems.
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