How can a car dealership begin digital transformation? - Sofokus

▤ Summary

The article explains how car dealerships can start digital transformation in a practical, strategic way. It highlights the need to improve customer experience, connect systems across channels, and use data to make better decisions. It recommends starting with a current-state assessment, defining clear goals, and making small early improvements such as updating websites or adding booking tools. The piece also stresses that successful change depends on integrated software like CRM, ERP, e-commerce, and analytics, plus strong employee training and support.

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