Hybe and Alfa-Money attracted 21 million users through CTV with a conversion rate above 57% - CNews
Summary
Hybe and Alpha-Money used Connected TV campaigns to drive large-scale user acquisition and reported conversion rates above 57%. The piece highlights performance marketing results, including CPA optimization and reach across Smart TV inventory. It also references AppsFlyer CTV-related measurement and attribution capabilities in the campaign. This is a software and adtech story centered on marketing outcomes rather than a corporate event.
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