Rokt mParticle Launches Performance Engine, Led by Audience Agent

▤ Summary

Rokt mParticle launched the Performance Engine, a new suite designed to turn first-party data into measurable revenue lift for enterprise marketers. The release centers on the Audience Agent, which helps marketers build audiences through a conversational workflow and explains its reasoning before saving anything. The launch also adds new Performance Accelerators, including Audience Expansion and Household Reach, alongside Match Boost and Predictive Audiences. Rokt says early customers are already seeing improved ad platform match rates and stronger campaign performance.

▦ Linked Companies

Rokt

$50M to $100M