FIFA partners with MercadoLibre to combat piracy during the World Cup - Revista SUMMA
Summary
FIFA has joined MercadoLibre’s anti-counterfeiting alliance to fight fake and pirated World Cup-related products across Latin America. The partnership focuses on detecting and removing infringing listings on MercadoLibre’s marketplace and coordinating with local authorities to seize counterfeit goods. MercadoLibre says the effort supports users and brands while reinforcing fairer, more transparent commerce. The company also notes that demand for World Cup merchandise is already strong, making enforcement especially important ahead of the 2026 tournament.
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