Flute Data Reveals 55% of Consumers Are Walking Away From Businesses That Can't Get Payments Right

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Flute released research showing that payment friction is driving customers away from small businesses and forcing owners to spend more time and money on operations. The survey found that many consumers would reconsider shopping after a bad payment experience, while many merchants juggle multiple systems and struggle with delayed deposits. Flute positions its platform as a fix by offering same-day payouts, working capital, and a single dashboard for payments and reporting. The announcement also highlights a rebrand from Aurora Payments to Flute and emphasizes tools for checkout, invoicing, recurring billing, and dispute resolution.

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