TwitLonger — When you talk too much for Twitter

▤ Summary

. @Marketo picks up @Bizible, a marketing attribution vendor with 120 employees and $19m in venture funding. Though terms weren’t disclosed, the buyer bills the deal as its largest to date; according to 451 Research’s M&A KnowledgeBase, Marketo has spent a collective $42m across three previous purchases. Bizable’s software enables marketers to quantify the effectiveness of campaigns and channels by aligning teams to revenue goals and establishing accountability for those goals. It’s the second account-based marketing (ABM) acquisition for Marketo, a sector that’s been heavily-funded, remains fragmented and primed for consolidation, as we detailed in this report last year.

▦ Linked Companies