Xsolla data reveals direct-to-consumer PC game transactions surpassed $1 billion in 2025

▤ Summary

Xsolla says direct-to-consumer PC game transactions surpassed $1 billion in 2025 across more than 1,000 games. The data suggests that web shops and parallel distribution channels now work at scale for far more developers than just the largest publishers. The article argues that storefront-only distribution carries both margin loss and customer-data loss, since platforms keep a large share of revenue and control the relationship with buyers. Xsolla also says the infrastructure needed to run D2C channels has become more accessible, which makes the model practical for mid-market and indie studios as well as major game companies.

▦ Linked Companies

Xsolla (USA), Inc.

$100M to $250M