Qiwi buys e-CRM startup Flocktory for $14 million

▤ Summary

Qiwi is buying Flocktory for $14 million. Flocktory builds e-CRM software, so the deal combines a payments business with a marketing and customer engagement platform. This kind of acquisition can reshape product integration, sales packaging, and customer retention capabilities. The news also points to possible post-deal integration work for software vendors and implementation partners.

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