TVTY and Holimetrix merge and aim to integrate the full TV-digital convergence into the new offering

▤ Summary

TVTY and Holimetrix are combining their businesses and expect to complete the merger by the end of the year. The new company will keep the TVTY name and operate with about 50 employees across Paris, Lyon, London, and New York. The combined offer will focus on bridging TV and digital advertising measurement and activation, with Cockpit for TV impact measurement and Pilot for campaign optimization. The deal creates a stronger ad-tech vendor that can sell unified TV-digital solutions to advertisers and agencies.

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