Bypass Lane checks out $1.75M for concession easy-pay
Summary
One of the most anxiety-ridden moments of my life is when I walk up to multiple lines and have to make the quick decision of which queue will be the quickest. A mobile application targeting speed and ease of concession stands at entertainment and sport venues has snapped up investors to the tune of $1.75 million on Tuesday -- all to fund people who want to get out of the line and enjoy the show as quickly as physically possible. Bypass Lanes mobile application lets fans pre-place orders and pay for in-venue products, including concessions and merchandise from the comfort of their seat. Bypass Lane also explained to me that one of their biggest advantages is that they built the app from the concession stand out rather than from "the phone backwards" and this has allow them to create a better understanding of the hectic business loop in the sporting and entertainment venue environment. "Connected fans are looking to their mobile devices as a way to interact and enjoy sporting and entertainment events.
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