Mirakl Ads democratizes retail media with AI-powered expert advisor
Summary
Mirakl Ads has launched Business Agents, a conversational AI advisor embedded in its retail media platform. The feature helps advertisers optimize budgets, bids, and product priorities, while helping retailers manage floor prices, inventory expansion, and demand opportunities. It uses a recommend-and-confirm workflow so users approve changes before the system applies them. The release targets teams that lack specialist retail media expertise and want faster, more precise optimization. Mirakl says the product will be generally available in the second half of 2026.
Classifications
industries
No industries detected
applications
AI & Machine learning
AskAI Classifications
Labels
eCommerce Platform
Marketplace Software
SaaS
Linked Companies
Mirakl
$100M to $250M