Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping
Summary
Pinterest is positioning itself as a visual search engine for shopping, not just a social platform. Bill Ready says the company sees more than 80 billion searches a month and that more than half are commercial. Pinterest is using AI to improve visual search, personalize recommendations, and strengthen ad targeting with products like Performance+. The company is also trying to balance AI-driven feed experiences with user concerns about too much AI-generated content.
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