Chinese companies, ‘kick into’ the World Cup
Summary
This article shows how Chinese companies have embedded themselves across multiple layers of World Cup operations, from broadcast technology to stadium infrastructure and transportation. It highlights companies such as Hisense, Hikvision, Lenovo, and China Railway Construction working on display systems, VAR support, technical command centers, and venue upgrades. The piece also explains how Chinese-made products and services now play a visible role in event operations and fan logistics. Beyond the stadium, Chinese suppliers support transit, temporary venues, and digital workflows for organizers and broadcasters. The article frames the World Cup as a case study in China’s shift from low-cost manufacturing to technology-led, brand-driven global participation.