Criteo Announces the Latest Updates on Its Integration with OpenAI
Summary
Criteo announced updated integration details with OpenAI and expanded access to ChatGPT Ads for advertisers in Japan, Korea, and the UK. The company says more than 2,000 brands now run ads through Criteo on ChatGPT. It also highlighted Prompt Smart Ads, a feature that generates contextual ad creative and product copy from catalog data and prompt-level insights. Criteo reported strong early results, including higher conversion rates, higher click-through rates, and significant spend growth in tests. The release positions ChatGPT as an emerging discovery and performance channel for commerce advertisers.
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