Break the Ice Media & Travel Alliance Partners Unite Under One Brand: Travel Alliance Partnership
Summary
Break the Ice Media and Travel Alliance Partners have united under one brand, Travel Alliance Partnership (TAP). The combined organization will keep serving the travel, tourism, and hospitality market with public relations, marketing, membership, events, and strategic growth services. The rebrand reflects a longer-term strategy to expand collaboration and broaden the services offered to destinations, tour operators, and tourism businesses. TAP says it will use the new identity to strengthen industry partnerships and support global growth.
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