Belfast-based start-up Sensum gets £600k for device that can read our minds
Summary
A company which employs skin sensor technology to monitor the impact of marketing and advertising has just received investment topping £600,000. Sensum has run several successful trials with global brands and has now announced an initial grant worth £107k from the Technology Strategy Board. Sensum is packaged as "the first mobile insights tool that incorporates neuroscience, traditional market research and innovative visualisations, to understand the true value of your audiences emotional response data wherever they are". "With this increased awareness you can make more effective decisions, enhance creativity and significantly improve your audience engage," according to company CEO Gawain Morrison. During a project test of the soft drinks iconic Christmas adverts, Sensum revealed how audiences interest varied dramatically throughout the ads.