Walmart integrates its US and international ad operations into one framework and rebrands Sam's Club Member Access Platform to Sam's Club Connect (PYMNTS)
Summary
Walmart is consolidating its U.S. and international advertising operations into a single framework. The company is also renaming Sam’s Club Member Access Platform to Sam’s Club Connect. This points to a broader push to simplify how Walmart sells and manages retail media across markets. The change may help advertisers and partners buy inventory through a more unified offering.
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