Raphaël de Andréis (Havas): "Havas is shifting into a performance-driven model"
Summary
Havas is repositioning around desire, creativity, and strategic planning to differentiate its services and drive client growth. The company says it wants to be judged on hard business outcomes such as sales, pricing power, and market share rather than only awareness metrics. It is also expanding its technology platform, Converged.AI, and highlighting Vermeer.ai and Vurvey Labs as part of its AI-enabled workflow. The interview frames Havas as moving toward a performance-based model that blends human creativity with data, AI, and measurement.
Classifications
industries
No industries detected
applications
No applications detected
AskAI Classifications
Labels
No AI classifications detected