Close-Up Intl Selected by AGEPHA Pharma to Leverage Innovative CRM Technology for Field Force

▤ Summary

Close-Up Intl has partnered with AGEPHA Pharma to deploy its AI-powered CRM platform across AGEPHA’s U.S. sales force. The implementation adds real-time HCP insights, omnichannel engagement, DTP sampling, and performance intelligence to improve field productivity. AGEPHA Pharma wants better visibility into opportunities and stronger commercial execution for its cardiovascular therapy business. This deal highlights a software adoption decision in the pharma sector and signals an active rollout of sales technology.

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