DataXu Closes $27M Round
Summary
DataXu, a Boston, MA-based provider of digital marketing software for the enterprise, raised $27m in financing.In conjunction with the funding, Thomvest Managing Director Stefan Clulow joins DataXu’s board.The company intends to use the capital to expand globally and further develop its technology.Led by Mike Baker, CEO, DataXu provides a cloud based solution that leverages data and analytics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for customer acquisition strategies.With 11 offices in eight countries (read here), the company services more than 700 brands across the globe.
Funding
Amount
$27.0M
Total raised
Date
February 7, 2013
Announcement date
Investors
Flybridge Capital Partners, Thomvest Ventures
Lead investors
Company
http://www.dataxu.com
Funded company
Classifications
industries
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applications
Data Management
AskAI Classifications
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