Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising
Summary
Samba has acquired Bestever AI to speed up its agentic advertising roadmap. The deal brings Bestever founder Apoorva Govind into Samba as Director of Product, along with the full Bestever team. Samba plans to use its deterministic media intelligence data to power autonomous advertising workflows, real-time analytics, and custom targeting strategies. The acquisition strengthens Samba’s position in AI-driven advertising and expands its product capabilities for advertisers and media companies.
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