Melbourne startup Linius secures $500,000 investment from Village Roadshow boss Robert Kirby
Summary
Melbourne video virtualisation startup Linius has scored a $500,000 investment from Village Roadshow boss Robert Kirby in a strategic move to drive the company towards commercialisation. Its first application is for personalised advertising on cable TV, with Linius partnering with Digisoft to demonstrate the disruptive capabilities of this technology at the 2016 International Broadcasting Convention. Richardson says this technology will allow cable TV providers to deliver personalised direct advertising commonly seen on the internet. “There’s an opportunity for a huge bump in advertising revenue, or being much better able to compete with the Netflix’s of the world.” But the technology isn’t limited to this application, with Richardson also saying it can be used to near-instantaneously compile tailored highlights packages for sport. “Today if you need a highlights reel someone has to sit down at an editing booth and find all the clips you want then copy and paste them into a new video,” he says.
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