Email marketing start-up Vero raises $4m from Square Peg to expand
Summary
Five-year-old data analytics and marketing communications start-up Vero has closed its first funding round, banking $4 million from one of Australias leading technology venture capital firms, Square Peg Capital. The Sydney-based company provides a platform that lets different business departments, such as engineering, production and marketing, share data and collaborate on customer emails. It means users can automate and personalise emails in real time. Co-founder and chief executive Chris Hexton, who left PwC to start the company, said it had so far grown organically to generate multimillion dollars of revenue from about 250 customers in the US, Australia and Europe, but that it had needed to raise capital in order to keep growing. "The industry moves fast and to make the best use of the product we have, we had to raise capital."
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