Millennials and Gen Z Embrace AI and Brand + Retailer Deals for Prime Day Amidst Economic Uncertainty
Summary
Akeneo released PX Pulse survey findings showing that Millennials and Gen Z are more likely than Boomers to shop deal days and to use AI tools for shopping research. The survey says younger consumers trust brands more on deal transparency and are more likely to let AI influence purchase decisions. Akeneo uses the results to argue that brands and retailers need stronger product information, trust, and transparency to win sales during Prime Day and similar events. The release also positions Akeneo’s product experience platform as a way to improve product data quality for both shoppers and AI-based commerce tools.
Classifications
industries
HealthTech
applications
Web and Content Management
AskAI Classifications
Labels
Product Information Management
Product Experience Management
SaaS
