AI search already competes with Google in Brazil, survey shows

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A survey in Brazil shows AI assistants are already competing with Google and other traditional search engines in everyday information search. Nearly 40% of smartphone users still rely only on search engines, but about a quarter now use both search and AI equally, and a small share uses only chatbots. The data also shows broad adoption of generative AI tools, with ChatGPT leading usage ahead of Gemini and Meta AI. WhatsApp remains the dominant app on Brazilian phones, while Instagram, Facebook, and TikTok also hold strong positions.

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