Global capability centers as drivers of Latin American talent in the AI era | Entrepreneur in Spanish
Summary
The article argues that Latin America is becoming a strategic location for global capability centers because of time-zone alignment, technical talent, cultural proximity, and faster execution. It explains that AI will not replace GCCs, but instead make them more valuable by turning them into innovation hubs that can create intellectual property and new business lines. It also highlights the operational challenges of expanding GCCs, including centralization, weak local autonomy, and the mistaken belief that global brand recognition alone can attract talent. For software and services vendors, the piece points to demand for workspace-as-a-service, hiring infrastructure, talent management, collaboration, compliance, and AI-enabled operating models.