OMNICOM MEDIA BECOMES NETFLIXS FIRST DATA COLLABORATION PARTNER FOR AI-POWERED AD CREATIVES

▤ Summary

Omnicom Media and Netflix are launching a new collaboration that combines audience intelligence with Netflix’s AI-powered ad technology. Brands can use advertiser segments and a brand brief to generate more personalized ads tied to Netflix content. The offering also includes closed-loop first-party measurement across audiences, formats, and content environments. The capability starts in the US and will expand to additional countries later this year.

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