In Brazil, WPP expands client portfolio by more than R$500m

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WPP expanded its client portfolio in Brazil with more than R$500 million in annual account budgets. The wins include Natura and Avon for Latin America and Cogna Educação, and the company is using these deals to validate its Elevate28 restructuring. The article also highlights WPP’s push to tie compensation more closely to client performance and to integrate creative, media, data, technology, and production teams. WPP says Brazil is serving as a prototype for its global operating model while it reviews systems, workflows, and possible duplication to improve efficiency.

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