Learn the cutting edge of the Gen Z market. Time Out Tokyo launches a serialized project with CyberAgent’s Next Generation Life Research Institute

▤ Summary

ORIGINAL Inc. will start a new serialized content project with CyberAgent’s Next Generation Life Research Institute on July 1. The series will highlight events, venues, and cultural scenes that matter to Gen Z in Tokyo. The partners aim to visualize real consumer behavior and trends so brands can better understand younger audiences. The effort will publish across the Time Out Tokyo website and social channels. The release also positions the collaboration as a resource for advertisers and companies planning Gen Z marketing.

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