Chinese platforms boost Korean brands globally

▤ Summary

Chinese e-commerce platforms are helping South Korean brands reach global buyers with lower operating costs. 11street opened a storefront on JD Worldwide that features about 350 Korean brands and lets the platform handle logistics, marketing, and other operations. Musinsa also partnered with Tmall Global to expand access for Korean fashion brands in China. The article highlights how cross-border platform partnerships can replace the need for local subsidiaries or distribution networks.

▦ Linked Companies