Performance Marketers Shift Toward Real Creator Content Amid AI Saturation

▤ Summary

inBeat Agency says performance marketers are moving back toward real creator content as AI-generated ads and influencer avatars face more scrutiny. The article highlights studies showing that marketers still trust user-generated content and human creators more than AI content for engagement and conversions. It also notes that brands are using AI for ideation, scripting, editing, and testing, but not as a full replacement for creators. The shift is most visible in paid social campaigns on platforms like Meta, TikTok, and YouTube Shorts, where authenticity drives results.

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