JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

▤ Summary

JioHotstar is shaping its next growth phase around AI, connected TV, and commerce. The company is using consumer behavior data to guide product design, while also pushing mobile viewers toward connected TV, especially around IPL 2026. It is expanding conversational search with OpenAI and using AI to make video content machine-readable for better discovery and commerce use cases. The article also highlights the scale of the platform’s infrastructure and payment handling during peak IPL traffic.

▦ Linked Companies