L’Oréal accelerates generative AI content engine with fresh OpenAI deal
Summary
L’Oréal has expanded its generative AI strategy through a fresh partnership with OpenAI. The company will use OpenAI models inside its CreAItech marketing production system and connect Maybelline’s virtual try-on app directly to ChatGPT. The deal also gives L’Oréal access to a life-sciences reasoning model and lets it feed up-to-date product information into OpenAI systems. This move supports faster content creation, improved product discovery, and broader experimentation with AI-led advertising and commerce.
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Web and Content Management
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AI Software
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OpenAI
$25M to $50M