Luxford Living Partners with Terrific to Bring Live Shopping Technology to Apartment Leasing

▤ Summary

Luxford Living expanded its partnership with Terrific across all 25 apartment communities after a successful pilot. The companies are using live video, shoppable content, and in-stream application buttons to let renters tour units, ask questions, and apply in real time. The pilot reportedly reached about 20,000 prospects and produced a click-to-apply rate of up to 26%. This rollout positions live renting as a new leasing workflow for multifamily operators and highlights a practical use case for social commerce technology in real estate.

▦ Linked Companies

Terrific Live

up to $1M