Omnicom Group Inc. Acquires Sales Power, a Major Player in China's Retail Activation Sector

▤ Summary

Omnicom Group has acquired full ownership of Sales Power, an in-store promotion company in China. Sales Power began as a joint venture serving Unilever China's retail activation needs in South China. The deal expands Omnicom's control over its retail activation capabilities and supports its growth strategy in the Chinese market. The acquisition also signals continued investment in client-facing promotional services across the region.

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