Government of Canada supports sport-tech innovation and entrepreneurship in southern Ontario

▤ Summary

Canada is investing in sport-tech innovation and entrepreneurship in southern Ontario through new funding for Toronto-based initiatives. FedDev Ontario is providing $600,000 to Toronto Metropolitan University to launch the Future of Sport Lab x FIFA 2026 Legacy Incubation Hub, which will support up to 60 sport-technology startups with mentorship, commercialization help, pilot opportunities, and international partnerships. The government is also allocating $700,000 to the City of Toronto for main street activations and export readiness programming tied to FIFA World Cup 2026. The announcement aims to help local businesses scale, reach new markets, and create a longer-term economic legacy around the tournament.

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