TelevisaUnivison Lures Media-Buying Veteran Mike Law as EVP, Brand Partnerships

▤ Summary

TelevisaUnivision hired media-buying veteran Mike Law as executive vice president of brand partnerships. Law will report to John Kozack, who recently took over ad sales leadership at the company. The move signals a push to broaden the advertiser base and increase share of wallet across TelevisaUnivision’s content and platforms. The company is trying to grow U.S. Hispanic audience monetization while offsetting recent advertising pressure.

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