Uber Advertising expands beyond owned apps in play for more ad dollars

▤ Summary

Uber Advertising is expanding its ad business beyond owned apps for the first time. The company is introducing Offsite Ads, branded app takeovers, and new mid-journey formats to give advertisers more ways to reach riders and delivery users. These products let brands drive traffic, capture intent, and measure outcomes such as click-throughs, verified arrivals, and in-store activity. The launch also creates a stronger pitch for advertisers looking for performance-driven placement across Uber’s ecosystem and external channels.

▦ Linked Companies

Instacart

$1B+