More than chatbots: why business AI agents are Big Tech’s next product battleground - Stuff South Africa
Summary
This article explains how AI agents are becoming the next major competitive battleground for Big Tech. Meta’s Business Agent can answer questions, qualify leads, manage bookings, and process transactions inside messaging apps like WhatsApp. The piece also shows how Google, Microsoft, Amazon, and OpenAI are pushing similar agentic capabilities into search, cloud, ERP, and CRM workflows. For businesses, these tools can improve customer service and sales conversion, but they also increase dependence on the platforms that control the interaction. The article argues that AI agents may shift commercial power away from businesses and toward the technology platforms that mediate customer relationships.
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